About

A Melbourne-based™, globally connected agency with a real thing for marketing and strategy across the music, entertainment and hospitality industry. Think ARIA-winning artists, sold-out-twice events, and heritage music venues that somehow survived a world health crisis.

We make moves by breaking down the digital landscape, tapping into the universal culture, and building creative digital strategies that capture the zeitgeist’s eye.

We’ve been in the shoes you’re wearing or the ones you want to fill – as venue owners, artists and tour managers. Our experience in the industry is about as first-hand as it gets. We’re here to share it all with you.

THE FACES BEHIND THE SCREEN

Jake

Waters

Director & Marketing Manager

Jake has over ten years’ experience in hospitality, events, and entertainment as both the digital strategist running the campaign and the guy lining up to buy beer. A nerd for music, culture and emerging technology, you'll find Jake is on the journey to every edge of the internet.

Mitch

Loughnan

Creative Manager

Mitch likes quality things, like nice buildings, great music and good pub meals. He’s also passionate about coming up with dynamic, interesting concepts and crafting genuine, quality experiences for brands and their audiences. He could do with a spring clean of his Creative Cloud folders, as well as his ticket stub drawer.