121 Festival

121 Festival Main Stage — 2019.

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Situated within the scenic forests of New Zealand’s Wairarapa region, 121 Festival is a three-day dance spectacular. Serving up top-tier house, techno, hip-hop and anything else that gets your feet moving; the dynamic event sits beside ancient Kahikatea trees, concrete bunkers and 1920s ballrooms.

Working with 121 from year one, This Before That kickstarted ad campaigns to market this exceptional experience to NZ and beyond. Amplifying 121’s messaging has enabled the festival to build on an already sparkling reputation and welcome thousands of satisfied fans.