About Us

This Before That is a Melbourne based agency who specialise in marketing, strategy and ideas across the music, entertainment and hospitality industries.

We break down the digital landscape, tap into forever-shifting culture, and build creative, digital strategies that capture attention and enhance brand experience.

Online and off, local and global.

Our Team

Jake

Waters

Director & Marketing Manager

Jake has over ten years’ experience in hospitality, events, and entertainment as both the digital strategist running the campaign and the guy lining up to buy beer. A nerd for music, culture and emerging technology, you'll find Jake is on the journey to every edge of the internet.

Mitch

Loughnan

Creative Manager

Mitch likes quality things, like nice buildings, great music and good pub meals. He’s also passionate about coming up with dynamic, interesting concepts and crafting genuine, quality experiences for brands and their audiences. He could do with a spring clean of his Creative Cloud folders, as well as his ticket stub drawer.